Willowby by Watters Rowan

Have questions? Call us at 614.228.2700. We may not have every style, and may have additional styles, represented by this designer. If there is a specific gown you are interested in, please call to confirm availability prior to your appointment.

The Willowby by Watters Rowan wedding dress is a sleek sheath silhouette shaped by a fitted bodice that defines the waist with clean structure. Its square neckline introduces a modern, architectural line that complements the gown’s streamlined proportions. The strapless construction keeps the upper bodice minimal, allowing the silhouette to remain elongated and refined. A lined beaded corset adds internal support that enhances the gown’s sculpted shape.

Crafted in Che Charmeuse, the fabric offers a smooth, fluid surface that moves with subtle ease. The new Mori Lace adds delicate texture across the gown, creating contrast against the polished finish of the charmuese. Soft draping at the neckline introduces dimension without interrupting the gown’s clean lines. Every element works together to create a look that feels intentional, contemporary, and elegantly composed.

About Willowby by Watters

Willowby takes the road less traveled, with a natural, airy, free-spiritedness. This collection from the Watters family of brands features boho wedding dresses.

30 years ago, Vatana Watters made a few wedding dresses for friends and family, and found herself in demand. By the late 1980s, Watters had become a leading brand in bridal. Today it is a multi-tiered, global enterprise serving the needs of diverse brides and bridal parties worldwide. Vatana remains the head and the heart of it all, passionately leading the design team in a truly collaborative effort.  The gowns are designed, hand-detailed, and shipped from the company’s headquarters in Dallas, Texas, USA.

We carry all 3 main lines of the Watters brand family: Willowby, Watters + Locket (formerly Wtoo), including the plus size collection.

This collection starts at $2,200.

About La Jeune Mariee

La Jeune Mariee is a dreamlike wedding dress shopping destination, where you'll find an exceptional collection of luxury bridal gowns from the world's most sought after designers.

When you make an appointment with La Jeune Mariee, you're matched with your own expert stylist, who will collaborate with you to create a curated edit of wedding dresses to try on, each one chosen especially for you.